Town Announces “Meet you in Annapolis Royal” Video Series
When they decided to create a series of five new promotional videos, the Town of Annapolis Royal had a great challenge. How do you capture more than 400 years of community and natural beauty in an attractive and engaging video production? With its particular mix of history, arts and gardens, Annapolis Royal is a community unlike any other. From the energy of the Saturday morning farmer’s market to the mystery of the candlelight tour at the Garrison Burial Grounds to the serenity of a walk through the roses at the Historic Gardens, Annapolis Royal offers a wide variety of experiences for visitors and residents. Capturing the spirit of the town was the task given to Edifice Media when the Town of Annapolis Royal partnered with various community groups to create the “Meet you in Annapolis Royal” promotional videos.
“My family and I have been spending summers in the Annapolis Royal area since 2006 and have always been drawn to this perfect little town” said Edifice Media CEO, Dr Christopher Cooper. “This past summer we filmed a series of promotional videos based on the Branded Entertainment model of short episodic snap shots of the best Annapolis Royal has to offer – as always just a pleasure to work with the core people taking on this initiative and what better canvas to paint with than Annapolis Royal!
This video project was funded by the Town of Annapolis Royal with support from the Historic Gardens, Parks Canada, The Historical Association of Annapolis Royal, Explorer Visitors Guide, Annapolis Heritage Society and Annapolis Region Community Arts Council. “It was such a pleasure to work with Christopher Cooper and all the community partners who collaborated on this project” said Trish Fry, Manager of the Historic Gardens. “With social media marketing at the forefront, it is vitally important to have visual and engaging media as part of our internet marketing, and Edifice Media delivered just that.”
The first of the videos in the “Meet you in Annapolis Royal” series was released in the autumn. This video featured Laura Lowe riding a bicycle along St George Street while greeting merchants and residents along the way. The remainder of the videos will be released March 3 through April 14 to build momentum leading into the 2014 visitor season. “Thanks to the Town of Annapolis Royal for leading this effort to get us this far” Fry adds. “Now it is up to all of us to ensure that this tool is used to its maximum potential.”